Cleanser Wax
3-in-1 product developed for national launch
YLG, a startup company ready to offer customised innovative beauty services for the contemporary woman, chose Clarion’s Product Development Centre, to create product solutions. Working with their Research Scientists, Clarion developed a 3-1 product – Hair Retarder, Skin Brightener and Skin Nourisher in one product for post hair-waxing use. This process entailed a series of rigorous prototyping and evaluations to meet the delivery medium while keeping in mind the consumer’s preferences. In a span of 7 months the products were ready for commercial use. Clarion extended expert technical support for this project by way of standardising processes, clinical studies and product certification, collating intel from suppliers to handle sensitive raw materials, product dossier documentation and upscaling operations right up to support in finalizing package design.
5 different product applications, i.e Underarm Roll-On, Ingrown Hair Cream, Face Mist, Body Lotion and Serum, were also jointly developed. These were launched across 60 outlets across India under the brand name of YLG.
This exemplary work led to sustained volume growth. The resulting production of roll-on was more than double the volume expected.
Reviews
This platform connected me with reliable manufacturers quickly.