Baby Clarion
Italian brand chooses Clarion for baby products
Chicco is a 60 year old Italian brand that was looking for cosmetics manufacturers to support its business plans for India in 2012. After visits to many manufacturing facilities they found that Clarion met all their criteria for a partner and one to whom they could entrust their dream of establishing their presence in the country. Clarion passed the rigorous validation program, that included testing for formulation stability, preservative efficacy, product integrity among other requirements.
Clarion got it right from the start with the first bulk size of 300 kg. Starting with one product Chicco slowly expanded its range with Clarion to shampoo, body lotion, nappy cream, massage oil, bath foam and cleanser for baby care. Leveraging Clarion’s supply chain capability, the company sourced raw material from within India equivalent to the imported ones without compromising on the client’s defined standards. The efforts taken to enable local sourcing was appreciated and the client’s R&D team approved the Indian suppliers.
Chicco slowly expanded its range with Clarion to include shampoo, body lotion, nappy cream, massage oil, bath foam and cleanser.